CORPORATE IDENTITY
The global energy · chemical company
has become one to create a new future
that reflects people, technology,
and the environment.
CI
Hanwha TotalEnergies Petrochemical's CI is composed of combinations of English name of the shareholder company. The global energy · chemical company has become one to create a new future that reflects people, technology, and the environment.
MEANING / EXCLUSIVE COLORS
Hanwha's CI consists of three circles that evolve, expand, and grow infinitely into the universe through constant change and innovation. The three circles represent Hanwha Group that grows into a global company by shaping the future of customers, society, and humanity through creative encounters. In addition, it expresses the dynamic energy of three circles that expand and grow infinitely in harmony.
Total's CI is made up of round symbols that remind us of the earth, which means dynamic, progressive momentum, as well as the world, the stage of Total business. The four colors of Total symbol also mean wind, ground, water, and fire.
COLOR USAGE RESULATIONS
As for the color representation of Hanwha Total, fore primary colors are applied first. However, when the black color variation is applied, the symbol mark of each company should maintain 3 Tone (Hanwha) / 4 Tone (Total). The representation of gold and silver colors is only applied in special cases and should comply with the color regulations for negatives when certain background colors are applied.
LOGOTYPE REGULATION
Korean logotypes of ‘한화’ and ‘토탈’ should be applied as the same logotype used in the company logotype(‘한화’ with Hanwha official font; ‘토탈’ with 맑은고딕). English logotypes of ‘Hanwha’ and ‘Total’ also should be applied as the same logotype used in the company logotype(‘Hanwha’ with Hanwha official font; ‘Total’ with Total Next font), with ‘Petrochemical’ in Arial Regular font.
